Rolex Datejust
Make a date of a day
Rolex Datejust 31 Oyster, 31 mm, Oystersteel and yellow gold M278273-0019
₩ 18,640,000
- REFERENCE
- 278273
- MODEL CASE
- Oyster, 31 mm, Oystersteel and yellow gold
- WATER-RESISTANCE
- Waterproof to 100 metres / 330 feet
- BEZEL
- Fluted
- DIAL
- Silver set with diamonds
- BRACELET
- Oyster, three-piece solid links
- MOVEMENT
- Perpetual, mechanical, self-winding
- CALIBRE
- 2236, Manufacture Rolex
- POWER RESERVE
- Approximately 55 hours
- CERTIFICATION
- Superlative Chronometer (COSC + Rolex certification after casing)
Silver dial
This dial features diamonds in 18 ct gold settings. The sunray finish creates delicate light reflections on many dials in the Oyster Perpetual collection. It is obtained using masterful brushing techniques that create grooves running outwards from the centre of the dial. Light is diffused consistently along each engraving, creating a characteristic subtle glow that moves depending on the position of the wrist. Once the sunray finish has been completed, the dial colour is applied using Physical Vapour Deposition or electroplating. A light coat of varnish gives the dial its final look.
Fluted bezel
The Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch. It was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, in gold on this Datejust 31.
Yellow Rolesor
Gold is coveted for its lustre and nobility. Steel reinforces strength and reliability. Together, they harmoniously combine the best of their properties. A true Rolex signature, Rolesor has featured on Rolex models since the early 1930s, and was trademarked as a name in 1933. It is one of the prominent pillars of the Oyster collection.
Model availability
All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.
Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.
Greenwich is proud to be part of the worldwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.
